Data-Driven Decisions.
Winning Results.
At Victory Modeling, we believe every campaign starts with data and knowing your audience. As a data aggregation and modeling firm, we leverage proprietary machine-learning algorithms to help campaigns maximize voter contact efficiency. Our in-cycle models don’t just identify who to reach but also what to say, ensuring smarter targeting and messaging.
With over seven years of experience, we’ve developed more than 200 custom models nationwide—ranging from candidate support and opposition tracking to issue-based insights on personal liberty, security, education reform, ballot completion, voter turnout, and more. Simply put, you fly the plane—we provide the instruments to land it.
OUR SERVICES
The next step in our modeling projects is analysis—who are the people who will never change their mind? Who are the people who might? Of those people—what are the three or four variables that bind them together?
While it starts with a pivot table, it ends with a story about a group of people who have no idea how much they have in common. Using large scale high-quality survey data, we develop a proprietary algorithm that assigns each respondent a numerical score (0-100) based on their alignment with a candidate or issue. By applying machine learning, we expand this insight across the entire voter file, generating probabilistic scores for every registered voter—even those we haven’t contacted directly.
Our models identify patterns between voter traits and their likelihood of supporting a candidate or issue, allowing us to make data-driven predictions with high accuracy.
The result? Smarter, more efficient voter targeting. Campaigns can strategically focus on persuadable voters while optimizing messaging based on issue-based models. Instead of wasting resources on those firmly opposed or already committed, we help campaigns prioritize outreach to the voters who matter most. Additionally, we refine targeting further by layering multiple models—such as partisanship, trust in government, or economic priorities—to create highly dynamic, responsive voter universes.
Once we know those people, their stories, their goals, their communities—then we can help you reach them.
Victory Modeling knows where they go for news and information, and they will find your message there—waiting just for them.
There was a time when candidates and campaigns could get away with a bit of polling on name recognition— which justified a media buy. Then, they ignored polling until it was time to explain the campaign to a donor or two, and then they could rely on media to fill in the gaps and track the horse race.
Those days are over.
The minimum requirement for a campaign is to identify your persuadable groups and recognize that there is not ONE target demographic/preference group that is up for grabs. There could be four, or eight, or 12. Your messaging has to target those groups individually, and those results have to be tracked repeatedly—something your basic survey of LVs is not going to catch.
Each group tracked is smaller, but they have more in common, and we check in with them, as well as people like them, repeatedly. Messages are tested and re-tested in the moment, which gives you the information to make changes quickly.